Can’t have social media without content, amiright? I have a background in both graphic design and photography so whatever kind of content you want to create, I’ve got you. I don’t like to play favorites but food and cocktails make my heart happy.

Pretty pictures are nothing without strategy. Social media is one part data and one part throwing stuff at a wall to see what sticks. Let’s dive deep to find out what your audience wants and give them more of that. Your goals determine the strategy and depending on the stage of your business, might change over time.

Word of mouth is the Holy Grail of marketing, Let’s make sure they’re saying the right things. Responding to comments and messages, engaging with similar and relevant accounts, following influencers, and interacting with current and future brand ambassadors. Tracking and responding to reviews on major platforms. Seek out and create partnerships with other brands and businesses to increase reach through cross promotion.

People trust people. Sharing user-generated content, whether organic or incentivized through contests or other paid promotions, is a powerful way to spread your message. Sifting through the noise to curate the best of the best offers social proof of your business and engages potential customers far better than a paid ad. Partnering with influencers in your niche is also an effective way to reach an eager audience.

Sometimes it takes a village. I’ve directed, assisted, and lent a hand (literally I’m basically a hand model at this point) in many commercial photoshoots. It helps to have someone on set who can help translate the visual voice of your business and make sure you’re getting the shots.

A picture’s worth a thousand words but better to keep it short and sweet on social. The right caption can make a “blah” photo go viral or boost your engagement through the roof. Knowing when, how, and which hashtags to use is research I love to do. There’s a sweet spot of hashtags in your niche that will help you reach all your best customers and I’m here to help you find it.